26. Build a Personal Brand That Sells With Bobby Umar, Raeallan

26. If your brand story isn't clear, consistent, and authentic, retailers won't buy in—and consumers won't care. Your message can't stop at the package. It must live in every person representing your brand. In this powerful conversation with Bobby Umar, personal branding expert and TEDx speaker, we unpack how to define your brand narrative, align your entire organization around it, and communicate it effectively across social media, video, and influencer partnerships. We discuss how to identify your ideal customer avatar, craft emotional storytelling around pain-points and bliss-points, and leverage real testimonials instead of polished ads. You'll learn how to use LinkedIn and Facebook groups strategically, how to evaluate influencer engagement (not just follower count), and why authenticity outperforms traditional marketing every time. If you want retailers, investors, and consumers to believe in your mission, you must build a unified story that resonates. Get instant access on the show webpage: RetailSolved.com/session26