26. Copy Strategies for Success During Pre-Launch with Yvette Haughton

In this week's episode, we are joined by Yvette Haugton, the Copy Closer, Conversion Copywriter, and Launch Strategist. She unveils the mysteries of copywriting and shares her invaluable insights to help you master your writing and grow your business. Dive into the world of launch strategies as Yvette emphasizes that your pre-launch phase is just as vital, if not more so, than the actual launch. Learn her secret to success: starting at the end and working backward. Yvette's wisdom reminds us of the importance of truly knowing your business and target audience. It's all about connection and bringing your audience into your fold. Join us for a captivating conversation that delves into copywriting, sales funnels, and the art of connecting with your audience. Yvette's expertise shines as she shares her copy formulas and strategies to support your brand. Discover how testimonials can be a game-changer and explore the world of personal development in the context of entrepreneurship. Get ready for actionable takeaways to enhance your copywriting game and transform your business. Episode References Launch Copy Kit 7 Point Sales Page Framework that Converts  Connect with Yvette https://www.instagram.com/yvettejwritinginc/ https://www.facebook.com/YvetteJWriting https://yvettejwriting.com Come say hi! ⁠⁠@brittanymillersocials⁠⁠⁠ on IG ⁠⁠⁠https://www.brittanymillersocials.ca/⁠⁠ Give us a follow if you're ready to take life from good to great, you'll be the first to know when we share more about motherhood and business. If it really resonated, the kids and I would do a happy dance if you left us a review 💗 ~ Brittany 00:00 Intro 3:45 What is a copy closer? 7:30 Investing in copywriting 9:45 Getting to know clients to improve your copy 13:40 Copy formulas for all businesses 17:40 Defining a launch strategy 27:10 Sales funnels to support your launches 31:00 When to work with a copywriter 35:50 Writing content that supports your audience 40:00 Testimonials & their impact on your copy 44:15 Learning about copywriting 46:30 Failure, and what Yvette learned 50:00 Personal development tips 55:00 Wrap up