#26: False Metrics & The Ego

False metrics is a hot topic and for good reason: with Instagram’s most recent announcement that they’re removing the ability to see a picture’s ‘likes’, account owners and influencers everywhere are scrambling to adjust their digital strategies.Today, we’re going to unpack what makes false metrics so attractive, what your Ego has to do with what you measure, and finally, we’ll start asking the question that needs to be asked: what should I really be focusing on in my business?Related Articles Mentioned in Today's EpisodeSeth Godin's Minimum Viable Audience https://seths.blog/2017/07/in-search-of-the-minimum-viable-audience/Your Brain on Social Media https://now.northropgrumman.com/this-is-your-brain-on-instagram-effects-of-social-media-on-the-brain/Dopamine & Your Smart Phone http://sitn.hms.harvard.edu/flash/2018/dopamine-smartphones-battle-time/ Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! -->  Download Here!