26. Follow the data as you diversify | Samantha Heil's story

Samantha Heil from Samantha in Secondary is sharing her win-win teacher business story today. When the TPT dashboard showed signs of change, she saw the opportunity to be creative and serve the market in new ways that felt like a win-win. Today's episode talks about listening to what customers need (as their needs naturally change and evolve over time). Samantha shares advice about networking, leveraging data, and managing her capacity over time to make the most of what is working (which also caring for her creativity so she doesn't burn out).Connect with today's guest:https://www.samanthainsecondary.comhttps://www.instagram.com/samanthainsecondarySamantha Heil is the founder of Samantha in Secondary, a resource hub for secondary ELA teachers and media specialists. Since 2012, she’s been dedicated to helping educators save time and spark a love of reading in their classrooms through engaging, standards-aligned materials. A former classroom teacher herself, Samantha brings over a decade of experience into every resource she creates. She’s also the host of the Creating Joyful Readers podcast, where she shares practical tips, literacy strategies, and book recommendations to help educators foster lifelong readers.These show notes may contain affiliate links. I may receive commissions for purchases made through links in this description.--> I'd love to support your businessLearn more here--> Do you have a win-win story to share with the teacher business community?Apply to be a guest here--> Let's chat business on Instagram @teacherjanicevaReach out on Instagram here