26. Global Business Development: Effective Sales Behaviors and Cross-Cultural Considerations

In this episode of the B2B Sales Trends podcast, host Harry Kendlbacher sits down with Rainer Fuchsluger, former Global VP and Managing Director of Wolters Kluwer, for an enlightening discussion on global business development. Explore the keys to effective sales behaviors, cross-cultural considerations, and practical strategies for managing diverse teams. Gain insights into fostering an innovative culture, understanding shifting buyer behaviors, and adapting to the influence of AI in sales. Rainer shares the top three skills crucial for elite salespeople – relationship building, adaptability and resilience, and a commitment to continuous learning. Tune in for actionable wisdom from Rainer's extensive experience in navigating the dynamic world of international sales.