#26 Hiring, Leading, and Growing: A Massage Therapist’s Guide to Building a Purpose-Driven Team with Anna Rudel

What if the key to building a thriving wellness practice was as simple as one word: FOCUS?In this episode, Jess sits down with Anna, an acupuncturist, clinic owner, and coach, to explore her journey from starting a practice in her spare bedroom to leading a thriving multi-practitioner clinic. Anna shares her hard-earned lessons on building a sustainable business, hiring the right team, and transitioning from practitioner to leader. Whether you’re a massage therapist, acupuncturist, or wellness practitioner, this conversation is packed with actionable insights to help you align your practice with your purpose and avoid burnout.Here’s what you’ll learn:How to start small and scale sustainably by setting clear, achievable goals for your practice.The difference between managing and leading—and why leadership is key to building a purpose-driven team.How to hire the right people by identifying your needs, creating a collaborative process, and ensuring the perfect fit for your clinic.Listen now to discover how to focus, lead, and grow a thriving wellness practice that aligns with your vision and values!👉 SPONSOR LINKTry Jane EMR - Use code AIM1MO and get a 1 month grace period on your new Jane Account ❗️Make sure to use the code AIM1MO to get a 1 months grace period🔗 LINKShttps://www.lokahiacupuncture.comhttps://www.facebook.com/LokahiAcupuncturehttps://instagram.com/lokahiacupuncture🐦 SOCIAL STUFF:🐦 SOCIAL STUFF:Website ➔ https://jessevreynols.comInstagram ➔ https://instagram.com/drjessreynoldsYouTube ➔ https://www.youtube.com/@ConsciousPractitionerEmail ➔ [email protected]:00 Introduction00:53 Jane App Sponsorship02:23 - Moved from Japan to California, started business.05:30 - Scaling down ideas, setting small, sustainable goals.10:50 - Growth process - finding happiness in own practice.12:26 - Employees leave, flexibility and leadership essential.17:37 - Personal connection with clients is crucial.19:04 - Practitioner balance and staff management advice sought.24:07 - Evolution of applicant interviews: from scripted to open.27:08 - Unique industry: intimate, energetic, potentially emotional, supportive.30:26 - Understanding pay and benefits is crucial when job-hunting.33:24 - Interview process tests for constructive disagreement skills.35:37 - Regular check-ins, addressing issues, and support.38:21 - Perfectionist embraces collaboration in acupuncture practice.41:52 - Transitioned from treating conditions to coaching wellness.44:39 - Sharing contact info after a pleasant conversation.For massage therapists and wellness practitioners seeking to get unstuck through purpose-driven inner work, this episode explores how wellness professionals can use self-awareness and mind-body connection to overcome burnout, create work-life balance in their wellness business, and build a conscious, holistic healers practice that serves both their wellness center clients and themselves.