26 How Kelly Built a 6-Figure Business in 20 Hours a Week Without Sacrificing Time with Her Daughter

Welcome to Mama’s Flight PathThe podcast for you mama, who looked around after maternity leave and thought:“Wait… who am I now?’’Hosted by Jools Tyrer, this space unpacks what really happens when motherhood and career collide.Every week, you’ll hear from working mums who’ve questioned the default path and making work well, work! Expert insights and tools to help you find clarity when everything feels up in the air.✨ Whether you’re back in the office, plotting your exit, or crying in your car after nursery drop-off—this is your space.Not just to return.To return on purpose.☀️This week on the pod....She built a six-figure business… in 20 hours a week. WTF?!This one’s for every mum who’s cried in the car after nursery drop-off, walked into the office pretending everything’s fine, and secretly Googled “how to quit my job and not ruin my life.”In this convo, I sit down with Kelly Cookson, founder of Cheer Up Marketing, who went from crying over her baby at the nursery gates to building a wildly profitable, part-time business on her terms. (And spoiler: she didn’t sacrifice her sanity—or her daughter’s childhood—to do it.)We get into:The ugly cry moment that changed everythingThe side hustles she tried (yes, including drawing people’s cats 🐱)How she went from burnt-out to booked out—and what she’d never do againWhy email is hotter than Instagram (yes, really)And how becoming a mum became her biggest business flex 💪You’ll walk away questioning the system, trusting your gut, and maybe, just maybe, thinking, I could do this too.Because the system wasn’t built for us and we’re done playing by its rules..Reach out to Kelly on insta cheerupmarketing📥 Download your free ⁠Return Reset™⁠ and get unstuck fast👩🏽‍💻 Want coaching that hits deep? ⁠Work with me⁠💛 Like what you hear? Follow the show, drop a comment, and send it to that friend who’s quietly losing it in a toilet cubicle right now.📬 Wanna be on the pod? Email [email protected]📱 Stay connected: ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube⁠⚠️Disclaimer: This podcast may cause career breakthroughs and life enrichment⚠️Chapters00:00 Introduction to Kelly Cookson's Journey02:02 Navigating Career Changes as a New Mom05:12 The Catalyst for Change: Motherhood and Career Reflection09:58 Side Hustles and Discovering New Opportunities11:39 The Birth of Cheer Up Marketing13:23 Challenges of Running a Business During a Pandemic14:35 Mindset and Determination in Entrepreneurship18:17 Narrowing Focus: Finding a Niche in Marketing20:58 The Importance of Enjoying Your Work24:26 Building a Supportive Community29:27 Defining Success Beyond Money31:49 Redefining Success: Health and Family First34:17 The Pressure of Parenthood and Career37:12 Finding Balance: Work Hours and Income40:06 The Importance of Email Marketing43:34 Outsourcing and Delegation in Business45:06 Quickfire Reflections: Trusting Yourself47:55 The Superpower of Parenthood48:22 Learning from History: Growth Mindset