26 - How to define and create your Ideal Customer Profile (ICP)

from B2B SaaS Marketing Snacks · host Kalungi

Today we get into the nitty gritty of Ideal Customer Profiles (ICPs). In episode 16 we talked about how to verify your ICP, but didn’t address the basics. After viewer feedback, today we revisit the topic to answer important questions about ICP. We discuss what it is, why you need it, how to come up with it, what it should look like, and how to use it. Some specific conversations within the episode include how to use your existing CRM data to better outline your ICP, using segmentation models based on market and product maturity, and mistakes we often see marketers make with their ICPs.

What this episode covers

An in depth and tactical discussion on all things ICP.

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26 - How to define and create your Ideal Customer Profile (ICP)

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This episode is 32 minutes long.

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This episode was published on August 19, 2021.

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