26. Kim Krogh Andersen, Telstra | Why have an active exec on social media?

I'm joined by Kim Krogh Andersen, Group Executive at Telstra to discuss: What's the value of getting your executive team on social media? Yes. Not just the one leader, but the whole executive - a digital coalition.If you talk to any leader, they'll tell you the personal challenge of being the sole mouthpiece for the whole organisation and how hard it is to talk to every issue and audience online, particularly those they're not best placed to discuss. And if you talk to any board, they'll tell you the risks involved in having the one digital hero and how key person risk creates as much of a succession nightmare online as it does offline.--25% OFF CODE FOR LINKEDIN™ FOR LEADERSPropel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders--SIGN UP & KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.propelgroup.com.au/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.