#26: Loyalty Insights, Best Practices und Trends

What this episode covers

In dieser Episode des Loyalty Talk Podcast ist Alexander Süßel zu Gast. Alexander ist seit rund 15 Jahren als Loyalty Consultant aktiv. Die Umsetzung von Digitalisierungsprojekten in den Bereichen Loyalty & User Engagement sind seine Fokusthemen. Aktuell ist er von Snipp Interactive beauftragt den DACH Markt zu etablieren. Alex ist einer von sieben zertifizierten CLMP (Customer Loyalty Marketing Professional) der renommierten Loyalty Academy im DACH-Raum. Im Loyalty Talk sprechen wir über Erfolgsfaktoren, Best Practices und Trends im Loyalty-Marketing. Im Rahmen der Trends streifen wir Themen wie Interactional Loyalty, Gamification, Paid Loyalty, Loyalty & Payment und Blockchain. Alex erläutert zudem, warum immer mehr Unternehmen aus dem FMCG/CPG-Bereich in Loyalty-Marketing investieren. Weiterführende Links: Loyalty Programs - The Complete Guide: www.amazon.de/-/en/Philip-Shelper/dp/0648353567 The Wise Marketer: www.thewisemarketer.com Loyalty 360: www.loyalty360.org Paw Points Rewards: www.pawpointsrewards.com Kellogg's Family Rewards: www.kellogsfamilyrewards.com Alexander Süßel auf LinkedIn: https://www.linkedin.com/in/suesselalexander Der Host Michael Bietenhader auf LinkedIn: www.linkedin.com/in/michaelbietenhader Alle Folgen des Loyalty Talk: www.loyaltytalk.ch Mehr zur MilesAhead AG: www.milesahead.ch

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Frequently Asked Questions

How long is this episode of Loyalty Talk?

This episode is 1 hour and 1 minute long.

When was this Loyalty Talk episode published?

This episode was published on October 13, 2022.

What is this episode about?

In dieser Episode des Loyalty Talk Podcast ist Alexander Süßel zu Gast. Alexander ist seit rund 15 Jahren als Loyalty Consultant aktiv. Die Umsetzung von Digitalisierungsprojekten in den Bereichen Loyalty & User Engagement sind seine Fokusthemen....

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