EPISODE · Jan 1, 2022 · 1H 14M
#26 | Neuroscience Isn’t Just for Scientists — It’s the Secret Weapon of Smart CEOs
Neuroscience might seem far removed from business strategy—but it’s actually one of the most powerful tools modern companies are using to drive smarter decisions and influence customer behaviour.In this episode of Clinician to CEO, Hakeem Adebiyi is joined by Gill McKay, Applied Neuroscience Trainer and author of Stuck, to explore how understanding the brain can dramatically improve everything from leadership to marketing to culture.Learn the difference between intrinsic and extrinsic motivationUnderstand how Self-Determination Theory impacts team performanceDiscover how top companies are using neuroscience to shape products and influence buying decisionsWhether you're building a MedTech business or leading a fast-growing team, this episode gives you a fresh, science-backed lens on what really drives behaviour in business.📚 Books Mentioned: Stuck – Gill McKay Atomic Habits – James ClearMessage me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.
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What this episode covers
Neuroscience may seem like a strange topic for business execs on first look, but in fact it has an enormous impact on how businesses are run and on the decisions that businesses make. One of the biggest trends in business today is how companies are using what they learn about human motivation and decision-making to influence consumers. They want their products to appeal to consumers in ways that are natural and and makes sense for the consumer’s brain. Hence on todays episode we discuss WHY NEUROSCIENCE MATTERS IN BUSINESS with Applied Neuroscience Trainer, GILL McKAY. We'll get into intrinsic and extrinsic motivation factors as well as SELF DETERMNATION THEORY. 📚 Books mentioned: Stuck - Gill McKay | Atomic Habits - James Clear 🎙 Watch this episode on Hands On Youtube: https://youtu.be/P3M5UZeITck (https://youtu.be/P3M5UZeITck) 🏅 If you enjoy the podcast then Rate us here: https://ratethispodcast.com/handson (https://ratethispodcast.com/handson)
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#26 | Neuroscience Isn’t Just for Scientists — It’s the Secret Weapon of Smart CEOs
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