How to leverage SEO data to improve PPC performance - Sonia Beroud [PPC Zone Oct 2024]

Sonia Beroud is a seasoned PPC & SEO consultant with 12 years of comprehensive digital marketing experience under her belt. After refining her expertise in-house & at digital marketing agencies for a decade, she founded her consulting firm, berso, in 2021. berso's mission is to empower SaaS & E-commerce brands to increase their sales & revenue through a holistic search engine marketing strategy that seamlessly integrates organic & paid search, driving significant business growth.   You can find her on LinkedIn: https://www.linkedin.com/in/sonia-beroud    For more from the October 2024 event, visit https://ppc.zone/events/ppc-zone-october-2024     Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.   ppc.zone is elevating new perspectives and insights in the PPC industry   ppc.zone is exclusively sponsored by Optmyzr, one of the leading automation PPC management suites to help you run your Google, Microsoft, Amazon, and paid social ads. In preparation  for Q4, Optmyzr is sharing new data to help you achieve the best results from your ads. Learn more on the Optmyzr blog at https://optmyzr.com/blog?utm_source=ppczone&utm_medium=sponsorship