#26- Rivalidade entre Marcas

from Liga de Marketing UNICAMP Hosted by Liga de Marketing UNICAMP

Algumas rivalidades entre marcas são muito antigas e movimentaram muitas propagandas e indiretas ao longo da história. Nesse podcast, nós da Liga de Marketing da Unicamp trouxemos cases e discussões sobre grandes rivais como Pepsi e Coca-Cola, e Burger King e McDonald 's. Assim, por meio de uma conversa descontraída, animada e informativa, iremos apresentar para você como essas grandes marcas utilizam o marketing para se promover ou atacar seu concorrente! Instagram: @ligademkt, @bruno25greco, @bruceconi, @felipepereira013, @paulo.munaretti Links dos cases: Case Pepsi x Coca https://exame.com/marketing/pepsi-x-coca-cola-5-comerciais-provocativos/ Case Burger King x McDonald’s https://forbes.com.br/videos/2021/04/mcdonalds-x-burger-king-por-dentro-da-guerra-do-hamburguer/ Case Twitter x Whatsapp https://g1.globo.com/economia/tecnologia/noticia/2021/10/04/oi-literalmente-todo-mundo-twitter-debocha-de-queda-de-servicos-do-facebook-e-recebe-respostas-do-whatsapp-e-instagram.ghtml

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#26- Rivalidade entre Marcas

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This episode is 17 minutes long.

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This episode was published on November 12, 2021.

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