26. Scarcity Effect decoded
from Marketing MasterClass - Psychology in Communication Hosted by Michal Szaniecki
In this episode we are discussing the meta-studies on the scarcity effect. One of these was published yesterday and it presents very interesting findings. Although not being in complete unison with other metastudy in the area of scarcity - marketers finally know a bit more which scarcity works better for which categories. Restricting time? Restricting availability? Supply? Let's dive in! Thank you for all your comments - please continue with sharing your experiences at [email protected]
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