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26 - The Most Effective B2B Paid Search Strategies

EPISODE · Mar 31, 2022 · 31 MIN

26 - The Most Effective B2B Paid Search Strategies

from Stacking Growth | The B2B Marketing Podcast · host Refine Labs

Myles Madden, Chris Denno, and Keegan Slattery (Performance Marketing Managers at Refine Labs) got tactical on the most effective B2B paid search strategies that we put into place for our customers at Refine Labs. They talked through setting parameters so Google can’t waste your spend, high intent keywords and indicators, the importance of NOT setting it and forgetting it, our paid search philosophy at Refine Labs, conversion actions, and setting expectations internally.

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26 - The Most Effective B2B Paid Search Strategies

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