26 : The Most Explosive Beverage Trend of 2024 : Explore the Phony Negroni with Louie Catizone of St Agrestis

If you are a restaurant owner or operator looking to increase sales or enhance your beverage program, listen up. Today, I am interviewing an owner and producer of one of the most explosive beverage trends for 2024, non alcoholic cocktails. Unlock the secret to enticing your guests with the allure of a perfectly crafted non-alcoholic cocktail. Join me, Christin Marvin, as we sit down with Louie Catizone, the innovative mind behind St Agrestis, to discuss the seismic shift in the beverage industry toward alcohol-free options that don't skimp on sophistication or flavor. This episode promises to redefine your dinner outings with insights into the creation of non-alcoholic concoctions like the Phony Negroni and Amaro Falso, beverages that are quickly becoming the pride of menus at trendsetting restaurants and bars. We'll reveal how these expertly crafted drinks are not just alternatives but are stars in their own right, reshaping the future of social dining.In our candid conversation, Louis shares the meticulous three-year process of formulating a Negroni sans alcohol that still carries the beloved cocktail's signature complexity. We'll find out how St Agrestis is mastering the art of non-alcoholic mixology, weaving in cultural backstories and revolutionizing the way these beverages are integrated into menus. From the importance of presentation to the training of staff in conveying the unique narrative of each drink, this episode is your guide to understanding and embracing the cultural and practical shifts paving the way for a new era of inclusive and mindful drinking. So, whether you're exploring sober curiosity or just yearning for a night out that leaves you feeling clear-headed in the morning, let's raise a glass to the non-alcoholic cocktail revolution.Learn more about St. Agrestis @st_agrestis@Louie Catizone P.S. Ready to take your restaurant to the next level? Get the Independent Restaurant Framework that's helped countless owners build thriving multi-location brands. Grab your copy at https://www.IRFbook.comHere is my calendar link so you can book time with me: https://api.leadconnectorhq.com/widget/bookings/christin-marvin-personal-calendar-r1jjarmnwPodcast Production: https://www.lconnorvoice.com/