26: The Obstacle Is The Way...

What's going on, everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio. Oh, yeah. So, here's the real mystery -- how do real MLMers like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio. Hey, guys. Hope you're doing fantastic. It has been busy, busy, busy over here. I've been doing a ton of stuff on the workbook that I've been putting together. This podcast, right now, as it stands, is all about ... I've kind of just been documenting the journey of me creating basically the course that teaches people how I automate my downline recruiting. Now, my system, personally, is already up. I'm already doing it. Obviously I continue to make tweaks and changes -- it's always getting better and better -- but my background is in tech a little bit. I'm not necessarily a coder, however I do a lot of tech stuff, and so what I've been doing for the last little bit is systematizing far more thoroughly the way that I actually auto-recruit people into my downline. I don't care which one you're in. My whole goal with this podcast, and with the course actually, is to show people how I auto-recruit, because I believe that MLM is broken out of the box. I believe it that it doesn't work very well. It can work, it just takes forever, too. Oh my gosh. So, my background is in internet marketing, so I'm just applying the same principles and I'm pushing it over into the MLM space, and it's been a lot of fun. So, where I've been right now, though, is I have been creating the workbook that goes along with the course, meaning ... How cool would it be if I created a course where there's a workbook side-by-side? So like, "Watch this video. Now answer the question in this workbook. Like, if you watch this video, you should be able to produce this output, right?" And I'm helping you apply as I go. So, anyways, it's been a lot of fun. What I've been doing the last little bit is I've been working with this graphic artist, who's been ... It was such an interesting exercise. I sat down and I drew out pictures that represented the principles that I was teaching. It was more thorough on my side to go through it that way, but I think it'd also be more thorough for the individual who's listening to go through the course that way also, if it's by pictures. I'm a kid at heart forever, and I'll totally stay that way. But it's been a lot of fun. I remember when I was in school, there were a few ... not a few times -- there was a lot of times I went and I bought books that I just never used. I never did anything with. They were so technical. They were so intense. They were so far out there, or the teacher didn't even like them. It was just a requirement. So, what we did is we literally just ... I mean, I would buy the book and it would just sit on my shelf. It would collect dust. It did nothing. And I thought, "Gosh, I don't want this to be that way. My workbook, my courses got to be usable," so, anyway, that's what I've been doing is ... I think I've mentioned this before on this podcast, but, gosh, guys, if you can draw out pictures that represent your MLM ... I know I might sound cheesy, but the whole napkin thing, drawing out a business plan on a napkin -- there's some serious power to that. I encourage you to go do that. Anyway, so that's what I've been working on. And the other thing I've been working on is my auto-closing system. I have a system that pulls people to me and vets them, so I know whether or not they're serious MLMers. It doesn't just get the leads, it qualifies the leads, and now I've been building really the auto-mated closing portion of this. It's slightly automated, I just know I could make it more automated, so that's what I've been building. And I choose to do it through, what I call, a "webinar funnel". What I do is I take ... And if you ever heard of webinars, it's probably not what you think. No one else does this. I've been making it up, and it seems to have been working. It is working, but I've been building the actual that goes with it. So, what it does is ... Page one, right? They land on ... This is what secretmlmhacks.com is gonna turn into soon, right? First it will be like a webinar registration page, or a web class, or a product demo, or whatever you want to call it. And it'll be a webinar registration page, and they'll get a chance to sign up to see how I'm auto-recruiting people, right? And see the systems that I'm going through. The second page, after they actually register with their email address and their phone number ... The second page, I think it would be kind of cool if I tell my story on the thank you page. So, I go through and I tell them, "Hey, here's the story of why I joined this MLM," you know? And, to me, I want to do it that way because most of the time the scripts that my MLM, or my upline, was giving me ... They were so dry. The scripts they were giving me had to apply to so many walks of life that it ended up not applying to anybody, you know what I'm saying? Those are the times when somebody comes out and they just kind of blabber all over you, and you're like, "I still have not figured out why you are in this? You know what I mean? Why are you asking me to be in this? I don't know why you're in it." So, I'm gonna tell my story on the thank you page before they watch the webinar, and I think what it's gonna do is it'll help people understand more ... I think it will help them bind to my personal tractive character, you know what I mean? Then the next thing the sales funnel, the automatic closing system, is gonna do is ... I'm gonna send out to them what's called an "indoctrination series". I'm gonna send three different pieces of information out to them that basically helps close people before they even show up to the webinar. That's like the biggest key with webinars. Webinars is what I teach in my actual job. It's one of the things that I do, so I thought how cool would it be if I actually apply this to MLM? There's not many people that I've found that actually do it. There's a lot of people that I've found that teach it, but I want you to know that I do it and my stuff has helped a lot of people. So, anyway, I'm excited to do it because this is a part in an industry that I don't think has ever really had the stuff that I'm doing in this way before. It's totally new. It's not just an improvement on other stuff, this is ... Anyway, I'm excited. So, anyways, then I'll go through the actual webinar itself, and then I've got really, really powerful follow up and consumption series, and all these different series that we use to sell other products and services that are proven, that I know work -- I'm plugging them in. I'm really, really excited, guys, 'cause all of these other little things that I've been putting out there and that I've been doing in other industries. I'm excited to rock it and put it together for the actual MLM stuff, so ... It's exciting. I don't know anyone else ... Anyway, I've already said that. So, that's what I've been working on, though -- tons of workbook stuff, lots of automatic webinar funnel stuff, and those are all things that obviously my team gets as well ... That's kind of my deal with them. It's like, "Hey, if you join, I give you all my stuff that helps you auto-recruit," but then anything that's kind of new, I'll give that to you also for free. But, anyway, that's kind of what's been going on. So that was a lot of talking, and I'm so sorry that ... I feel like I've just been blabbering, but that's where we've been. There's always the sexy part of what we do, and there's the work part of it, and I'm in the midd...