26: The value of education in marketing with Ireland's greatest marketer, Colin Lewis

We sneaked up the river Liffey in a Viking long boat and kidnapped arguably Ireland’s greatest marketer for a natter; Colin Lewis.  Colin’s vast experience and multiple industry awards come from a career that includes working at iconic brands like BMI, 118118, Thomas Cook and CityJet, and from working all over the world, from Australia to Hong Kong, Japan, and the UK and Ireland. He’s also a speaker, lecturer and teacher, educating brands such as Unilever, Facebook, Ryanair, and Heineken. This pod is packed with nuggets of golden insight as Colin talks to us on strategy, friction, robot car racing, the value of teaching and education in marketing, how to truly be market orientated, turning into a grumpy old man, and lots more. We also assume he has an exclusive membership for The Long Room Library at Dublin’s Trinity College, as he is one of the best-read people we’ve ever spoken to, and he’s shared tonnes of tomes below./////Colin Links:  Follow Colin on LinkedIn And on Twitter Read his Marketing Week articles And check out his website  Book Recommendations:   Good Strategy Bad Strategy by Richard Rumelt  How Brands Grow by Byron Sharp  The Creativity Code by Marcus Du Sautoy Vanished Kingdoms by Norman Davies Positioning: The Battle for Your Mind by Al Ries, Jack Trout, Philip Kotler  Deep Work by Cal Newport Competitive Strategy by Michael E. Porter Sapiens by Yuval Noah Harari The War of Art by Steven Pressfield Turning Pro by Steven Pressfield /////