26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

“The reader is impatient,” says Glenn Kramon, Stanford GSB lecturer in management and editor at the New York Times. “Start with the most important conclusion and then explain how you got there.”On the latest episode of Think Fast, Talk Smart, lecturer and podcast host Matt Abrahams sits down with Glenn Kramon to talk about just how important our writing is — from a lengthy report to the opening line of an email. Listen as they discuss tips on improving your writing skills and share examples of what not to do.  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> [email protected] Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.With Hiring Pro, you can hire with confidence, knowing you're getting the best talent for your needs. Get started by posting your job for free at linkedin.com/fastJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be.