260: Digital Marketing Strategy Simplified with Guest James Hipkin

Send us Fan MailIn this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on customer journeys and understanding true marketing strategy, he breaks down practical steps for small businesses to elevate their approach.Topics covered in today's conversation include:🗸 Why many small business owners misunderstand marketing strategy.🗸 The importance of focusing on confirmation over conversion for websites.🗸 How understanding your best customers can drive effective strategy.🗸 The RFM model (Recency, Frequency, Monetary) and its role in targeting.🗸 Measuring success using UTM codes and Google Analytics for better insights.Resources:Website Audit: https://sixsecondsorless.comBook: Journey to Success: Digital Marketing for Small Business Owners by James Hipkin on Amazon Website: https://inn8ly.com/LinkedIn: https://www.linkedin.com/in/jameshipkin/Facebook: https://www.facebook.com/inn8lyJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here