260. How Kieryn Wang Built a Boutique Email Marketing Agency, Plus Her Strategy for 50%+ Open Rates

Social media is a powerful tool in building your brand - but what is even more strategic is thinking about your customer journey as a whole. That's where email marketing comes in. Longtime listeners know that Emma advocates for building a strong email list, and in this episode, she sits down with email marketing strategist and ALLMOST founder Kieryn Wang to unpack why owning your email list is one of the most powerful moves you can make for long-term revenue growth. With over 12 years in digital marketing - including experience in highly regulated industries where accounts were constantly at risk - Kieryn shares why email offers more control, deeper data insights, and stronger community-building opportunities than social alone. You'll hear Emma and Kieryn explore how to build an email list from scratch, what actually drives high open and click-through rates, and how brands can turn subscribers into loyal advocates. From subject line psychology to storytelling, this episode is your roadmap to making email marketing your most reliable growth channel. Listen in as Emma and Kieryn discuss: How email helps nurture and deepen relationships with your audience Where to begin when you're starting an email list from scratch Subject line psychology that increases open rates And much, much more!   Connect with Kieryn:  Website: www.itsallmost.com  Instagram: www.instagram.com/itsallmost  Freebie: Download the Inbox-to-Revenue Toolkit — an email analytics tracker and annual content calendar for brands ready to turn inboxes into income. Link here: www.itsallmost.com/stopscrollingstartscaling  Freebie Download Bonus: Get an extra $30 off The Conversion Club, a monthly membership for founders ready to turn email into their most profitable and sustainable sales channel, with code SCALE.   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry