#260: How To Set SMART Marketing Goals For Client Acquisition | Back To Basics

Here's a wild guess: I bet you've never set a real marketing goal for your business. Since most freelancers struggle to consider themselves a "business", this really isn't a big surprise. When it comes to the 10th episode of this "Back to Basics" series, marketing goals are about as basic as things get when it comes to marketing. How are you going to put together any sort of marketing plan without setting marketing goals? Now, I get it. I'm sure you have plenty of ideas fluttering around in your head about what you want from your business... Maybe it's a certain income level, a specific rate per project, or attracting a certain type of client. But here's the reality check: these are more like vague wishes than concrete, achievable goals. Without shaping those vague ideas into SMART goals, you may find yourself in what I call "plateau hell." Do you know that frustrating state where your business seems stuck? Perhaps you've hit a certain revenue mark - often around the $50,000 to $60,000 range - and you just can't seem to break through. You might even feel like you're regressing. I've been there before, and it's not a fun place to live. In this episode, I am sharing a tried and tested approach to goal-setting that can help you escape from the Freelancer Plateau Hell. In this episode you’ll discover: Why the basics matter The business goals to aim for Increasing client value SMART goals for marketing The importance of promoting your business Using reviews to build trust and authority Why high conversion rates are a bad sign For full show notes, visit https://6figurecreative.com/260