261 How AI Is Crushing YouTube Traffic

Send us Fan MailWant to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guideThere's a guitar teacher in Colombia who has nearly 600,000 YouTube subscribers, has taught over 70,000 students, and is personally answering WhatsApp messages from every new student himself. And that last part is completely intentional.I sat down with Miguel Martinez, founder of ClasesDeGuitarra.com.co, to talk about what's actually happening to online course businesses right now, especially in the education space. Miguel has been doing this since 2012 and he's seen a lot change, but nothing like the last 12 months. YouTube reach for his channel has dropped to around 500 views in the first 48 hours of posting. The same video on Facebook? 20,000 to 30,000 views. So he adapted.What I found really refreshing about Miguel is his philosophy around AI. Instead of trying to automate everything, he's doing the opposite. Weekly live classes, personal WhatsApp replies, a lean email list he cleans every three months so only engaged readers stay on it. He genuinely believes the answer to AI is to be more human, and he's building his entire business around that idea.We also got into TikTok, which is working for him in ways most course creators never figure out, including a smart insight about why you won't see TikTok showing up in your referral analytics even when it's driving real traffic.Miguel's market is Latin America, his courses top out at $79, and he's making this work on his own terms. It's a really different perspective from most guests we have on, and I think that's exactly why it's worth your time.Hope you enjoy it.Check out Miguel's work:🌐 https://clasesdeguitarra.com.co/📸 https://www.instagram.com/clasesdeguitarracomco/▶️ https://www.youtube.com/clasesdeguitarracomco