261: It All Starts With The Right Mindset with Tom Reber

As I’ve visited with many contractors at the IRE in New Orleans this week, I learned what I already know. Most roofing contractors have the same problems of working too many hours, wearing too many hats, and NOT making the profits they deserve. I can help! It all starts with the right mindset, and today’s show begins there. Join us! Tom Reber is a USMC veteran and business coach who helps contractors get their heads right and make the money they deserve. He has actionable strategies and tactics that you can put into practice in your business today. Tom hosts The Contractor Fight podcast, and you can get a FREE copy of his new book, Winning the Contractor Fight. What you’ll hear in this episode: Before we talk to Tom, I’m highlighting two recent coaching calls: A roofing contractor from Arizona needed help to build his brand around his specialty of tile roofs, repair, and replacement. He is making great progress in targeting his ideal customer and area of operation. A landscaper with an established company needed to see more growth. We took a different perspective on his specialty and focused on increasing his job sizes, marketing to high-end customers, and branding himself as unique among the competition. Tom shares feedback and results from his Mile-High Summit in Denver, where 350 contractors focused on “Living a Profitable Life.” Why Tom’s focus is to help contractors play the long game Tom’s new book, Winning the Contractor Fight, takes a simple “block and tackle” approach to business, sales, and values. Why building a profitable can be “boring” with the consistency required to show up every day Tom’s formula: “Business is 10% math and 90% attitude.” Why Tom ALWAYS wants to be the underdog Why “the contractor fight” is always in our heads Why you have to take care of you and yours before taking care of everything else A few highlights from Tom’s new book: Ch. 1–”Own Your Own Crap” Ch. 2–”Get Oxygen” Ch. 3–”Carry a Light Pack” Ch. 4–”Break Even” Get Tom’s take bigger profit margins and keep your good employees for the long haul!   Connect with Tom: at www.thecontractorfight.com Get a FREE copy of his book, Winning the Contractor Fight, and find out more about Tom’s Marketing Bootcamp. Resources: Check Out My NEW Website:The Roofer Coach Download My FREE 1-Page Business Plan Text Me @ (510) 612-1450 – Say Hi! I would love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** ~Please Share My Podcast With Other Contractors~ THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Find Out How Ruby Receptionists Can Help Bring In Leads!! Or Call Ruby at (844) 326-7829 Check out their app!