261 - Keith Pepper - Building a Digital-First Media Company

Keith Pepper, owner of Rough Draft Atlanta, shares his journey of transforming a traditional newspaper into a digital-first media powerhouse. This episode dives into the challenges of competing for attention in the digital age, the continued relevance of print media, and the role of newsletters in fostering community engagement. Keith also explores the future of hyperlocal journalism, the impact of AI, and strategies for sustaining local news in a rapidly changing media landscape. Perfect for those interested in the evolution of media and community-focused journalism.