261. Turn Recipes Into Retail Growth Engines With Michael Haase, Plant Jammer

261. Your website recipes aren't building loyalty—they're leaking traffic, insights, and sales. That's a costly mistake in CPG where community and data drive growth. In this episode, I sit down with Michael from Plant Jammer to unpack how brands can transform static recipe pages into powerful engagement tools that reduce bounce rates, grow email lists, and uncover real consumer behavior. Instead of guessing how shoppers use your product, you can see what's in their pantry, what they substitute, and what they actually cook. These insights help you build better innovation, stronger trade marketing, smarter cross-promotions, and more compelling retailer stories. When you understand the full market basket and shopper journey, you gain an edge your competitors can't replicate. Download the free episode guide at RetailSolved.com and listen to related episodes to go deeper into community building, trade marketing, and retail execution strategies. Get instant access on the show webpage: RetailSolved.com/session261