262. Amazon Is Not Your Brand—Here's What Is With Mike Begg, AMZ Advisers

262. If you're building your CPG brand on Amazon but don't own the customer, you're building on borrowed land—and that puts your runway at risk. Amazon is a powerful search engine and discovery platform, but it's only one sales channel. In this episode, I sit down with Mike from AMZ Advisors to unpack how to optimize your Amazon listing for SEO, conversions, and profitability—without losing control of your brand. We cover how to leverage keyword strategy, high-converting images, brand registry insights, DSP retargeting, and competitor congesting to drive visibility and sales. More importantly, we talk about why you must capture customer data, build your email list, and create a thriving community outside of Amazon. If you want to make it easy for shoppers to find and buy your products wherever they shop—and turn Amazon into a launchpad instead of a dependency—this episode is for you. Listen to the related episodes on community, retail execution, and trade marketing to go deeper. Get instant access on the show webpage: RetailSolved.com/session262