262: How to integrate PPC into your strategy and how much that will cost you

Navah Hopkins, director of Paid Media at Hennessey Digital, joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss PPC strategies, including:  How to integrate PPC and content  How to collaborate across teams for better results. How much should you plan on spending  And much more....  Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/  On Twitter: https://twitter.com/navahf  Hennessey Digital: http://hennessey.com/   Find more podcast episodes: authenticstorystelling.net/podcast  Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/  Need help with your marketing?  Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/