#262 Kate Hamilton: What Do We Now Expect From Brands?

Kate Hamilton is my guest today. For five years she worked at SUITCASE magazine and for two of those years she held the position of Editor-in-Chief. She is also Co-Founder and Content Director at Sonder & Tell, a new agency that helps brands find their voice and express themselves. Their practice involves bringing an editorial approach to brand content, applying storytelling techniques to creates work that cuts through the noise. I've worked with Sonder & Tell in the past on the book Comfort Zones that raised money for Women For Women International last year, and they also helped me rebrand my newsletter as The Hyphen which has now expanded into The Hyphen Book Club. In this episode we discuss how brands are responding to Covid-19, crafting a tone voice, storytelling, how to add value and what branding will look like in the future.