#262 Marca personal B2B: cómo posicionarte como referente en LinkedIn con Carolina Calderón

from Marketing para David (no Goliat) · host Javier Yranzo

En este episodio conversé con Carolina Calderón, consultora en marca personal y fundadora del programa Brand Legacy, sobre cómo construir una marca personal B2B en LinkedIn que realmente genere posicionamiento, reputación y oportunidades profesionales.Hablamos de por qué hoy la visibilidad profesional ya no depende solo del trabajo que haces, sino también de cómo comunicas tu experiencia a través del contenido. Carolina explicó qué tipos de contenido funcionan mejor en LinkedIn, cómo equilibrar contenido educativo, informativo y entretenido, y por qué la consistencia es clave para posicionarse como referente.También conversamos sobre los errores más comunes que cometen los profesionales al crear contenido, por qué obsesionarse con los likes puede ser un error y cómo utilizar herramientas de inteligencia artificial para generar ideas sin perder autenticidad.Carolina compartió recomendaciones prácticas sobre frecuencia de publicación, cómo elegir temas relevantes para tu audiencia y qué tipo de contenido ayuda realmente a construir reputación profesional dentro de una industria.👉 Únete a nuestra comunidad del podcast con actualizaciones semanales de marketing.Keywords: marca personal B2B, marca personal en LinkedIn, posicionamiento profesional, contenido en LinkedIn, branding personal, reputación profesional, marketing personal, contenido B2B, estrategia de LinkedIn, liderazgo de pensamiento.

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This episode was published on March 17, 2026.

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