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262. Previewing FlySafair's regional expansion with Kirby Gordon, Chief Marketing Officer episode artwork

EPISODE · Sep 25, 2023 · 21 MIN

262. Previewing FlySafair's regional expansion with Kirby Gordon, Chief Marketing Officer

from AviaDev Insight Africa · host Jon Howell

In this episode, we welcome back a previous guest, Kirby Gordon, Chief Marketing Officer at FlySafair, a low-cost South African airline that is about to embark on a regional expansion launching new routes to Zimbabwe, Zambia, and Mozambique. Together we discuss: Why now is the right time to enter these new markets What is driving the demand on the routes?  How FlySafair expect the routes and load factors to develop and the role local partners will play in this development How AviaDev has supported the conversations around these new route developments The impact of the FlySafair and South African Rugby team strategic partnership on the business Are the immediate plans to continue to expand or consolidate? If you enjoyed this episode, subscribe to never miss another episode.

What this episode covers

In this episode, we welcome back a previous guest, Kirby Gordon, Chief Marketing Officer at FlySafair, a low-cost South African airline that is about to embark on a regional expansion launching new routes to Zimbabwe, Zambia, and Mozambique. Together we discuss: Why now is the right time to enter these new markets What is driving the demand on the routes?  How FlySafair expect the routes and load factors to develop and the role local partners will play in this development How AviaDev has supported the conversations around these new route developments The impact of the FlySafair and South African Rugby team strategic partnership on the business Are the immediate plans to continue to expand or consolidate? If you enjoyed this episode, subscribe to never miss another episode.

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262. Previewing FlySafair's regional expansion with Kirby Gordon, Chief Marketing Officer

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Frequently Asked Questions

How long is this episode of AviaDev Insight Africa?

This episode is 21 minutes long.

When was this AviaDev Insight Africa episode published?

This episode was published on September 25, 2023.

What is this episode about?

In this episode, we welcome back a previous guest, Kirby Gordon, Chief Marketing Officer at FlySafair, a low-cost South African airline that is about to embark on a regional expansion launching new routes to Zimbabwe, Zambia, and Mozambique....

Can I download this AviaDev Insight Africa episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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