263 - Best of 2025! The Modern Newspaper: How to Build a 50,000-Person Local Audience in 6 Months with Jas Singh

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Jas (https://x.com/creatingjas) about his incredible success building a local newsletter empire.In just six months, Jas has managed to scale a total audience of 50,000 people in Winnipeg, creating what he calls a modern-day newspaper. We break down the exact business model he used to escape the social media algorithm, his strategy for monopolizing a non-tech-savvy city, and how he’s on track to generate over $100,000 in annual ad revenue.Whether you’re looking for a high-margin side hustle or want to learn how to own the relationship with your customers, Jas shares the exact playbook, from Facebook Ads and AI prompts to B2B sales tactics.Questions This Episode Answers:1. How do you scale a local email list to 16,000 subscribers in under six months?2. Why is owning the audience through a newsletter safer than building on Instagram or Twitter?3. How can you use AI and ChatGPT to write content that sounds like a local resident?4. What is the "strategic scroll" and why should you put your best content at the bottom?5. How do you pitch exclusive annual ad contracts to local businesses?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at [email protected] with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Introduction00:45 Newsletter Journey and Growth02:53 Understanding the Value of Newsletters03:40 Local vs. Traditional Newsletters04:40 Content and Structure of the Newsletter06:14 Choosing the Right Newsletter Focus10:03 Frequency and Content Management14:55 Using AI and Manual Processes20:01 Growing the Subscriber Base22:52 Subscriber Acquisition Costs23:56 Effective Ad Strategies24:58 Subscriber Retention Insights25:34 Exploring Acquisition Channels30:23 Monetization Strategies39:35 Revenue and Costs Breakdown41:17 The Side Hustle Potential42:54 Final Thoughts and Contact Info