#263 - Don’t Separate Your Analytics And Optimization Programs

It is very common to see organizations split out their analytics and optimization programs among different teams. What does it mean to integrate you analytics and optimization programs, or at least prevent them from being separated? What are some of the risks that are created when you keep them separated? On this week’s episode of the 33 Tangents podcast, Jim and Jason continue their series focused on optimization and a/b testing with Jason Boal, focusing on why organizations shouldn’t keep their analytics & optimization teams separated. They discuss why organizations end up with separated analytics and optimization programs, the impact of that, and what can be done to address it. THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would share it. And if we are getting you hooked, don’t forget to subscribe, like, and recommend on your favorite podcast platform. WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music WHERE TO FIND US Website: www.33sticks.com Email: [email protected] Twitter: https://twitter.com/33Sticks Facebook: https://www.facebook.com/33sticks/ YouTube: https://www.youtube.com/channel/UC8KUpp_LygXotCrKgR9ZoBg