#263 - How Smart Course Creators Use Black Friday As A Launch Warmup

Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing It Online Business podcast, I’m excited to share my insider tips on turning Black Friday into a launch warmup strategy. After years of navigating the chaos of Black Friday sales (and yes, some epic flops), I’ve discovered how smart course creators like me can set the stage for massive success in January and February. I’ll break down the big mistakes I’ve seen—and made—during Black Friday, then reveal my proven tactic: crafting a bite-sized offer that preps your audience for your biggest launch. Trust me, it’s a total game-changer! Also you can grab my Black Friday promo calendar here and kickstart your strategic planning. Let’s jump in and make this Black Friday a launchpad for your course business success!   00:00 Common Black Friday Mistakes to Avoid 02:08 Why Bundling Random Stuff Doesn't Work 04:37 The Importance of Novelty in Your Offer 05:44 Creating a Strategic Black Friday Offer 07:26 Using Black Friday as a Taste Test 08:39 Crafting the Perfect Bite-Sized Offer 14:45 Ensuring Your Offer is an Easy Yes 18:20 Final Tips for a Successful Black Friday 20:30 Conclusion and Next Steps