#263 Precios que venden: cómo fijar tarifas en servicios sin regalar tu trabajo con Ariel Baños

from Marketing para David (no Goliat) · host Javier Yranzo

En este episodio conversé con Ariel Baños, experto en estrategia de precios y fundador de FijacionDePrecios.com, sobre cómo las empresas de servicios pueden dejar de competir por precio y empezar a construir rentabilidad real.Hablamos de por qué muchas pymes terminan regalando su trabajo sin darse cuenta, cómo el miedo a perder clientes impacta directamente en los precios y por qué bajar tarifas suele ser una solución de corto plazo que deteriora el negocio.Ariel explicó cómo definir precios basados en valor, qué errores son más comunes al cotizar servicios, por qué el precio también comunica posicionamiento y cómo estructurar ofertas que permitan capturar mejor el valor que ya estás generando.También conversamos sobre descuentos, negociaciones, percepción de precio, diferenciación y cómo dejar de justificar tarifas para empezar a sostenerlas con criterio.👉 Únete a nuestra comunidad del podcast con actualizaciones semanales de marketing.Keywords: estrategia de precios, pricing, precios en servicios, rentabilidad, fijación de precios, pymes, valor percibido, descuentos, posicionamiento, pricing B2B.

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This episode was published on March 24, 2026.

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