263. You Know It Doesn't Work: Why Women Keep Repeating the Same Habits in Midlife episode artwork

EPISODE · Jun 11, 2026 · 20 MIN

263. You Know It Doesn't Work: Why Women Keep Repeating the Same Habits in Midlife

from Pursue Your Spark: Strength & Forward Motion in Midlife · host Heike Yates

Have you ever caught yourself going back to the same habit, routine, or plan even though you already know it doesn't work? If so, you're not alone. In Episode 263, You Know It Doesn't Work: Why Women Keep Repeating the Same Habits in Midlife, I explore one of the most frustrating patterns I see in women today: knowing what isn't working yet continuing to return to it. In this episode, I take a closer look at why so many women feeling stuck find themselves caught in a cycle of starting over. I discuss how old fitness routines, nutrition plans, and wellness habits can become familiar comfort zones, even when they no longer produce the results we want. More importantly, I explain why this pattern has less to do with willpower and more to do with our desire for certainty, control, and familiarity. As we move through midlife, our bodies, priorities, energy levels, and lifestyles evolve. Yet many of us continue trying to recreate the success we experienced years ago. When those old approaches stop working, frustration sets in. We begin questioning ourselves, losing confidence in our ability to follow through, and wondering why we can't seem to get back on track. Throughout this conversation, I share a different perspective on getting unstuck in midlife. Rather than focusing on what worked in the past, I explore what it means to create habits that align with who we are today. I also discuss the connection among self-trust, flexibility, and sustainable progress, especially in midlife fitness, health, and overall well-being. If you've ever felt trapped between the person you used to be and the woman you're becoming, this episode offers a compassionate and honest look at why we stay stuck—and what becomes possible when we're willing to move forward instead of looking back. Links Mention: Check out the Pursue Your Spark Blueprint ideal for women in midlife. Get a copy of my book, Pursue Your Spark to get unstuck and gain momentum in your health and life.  

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263. You Know It Doesn't Work: Why Women Keep Repeating the Same Habits in Midlife

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This episode is 20 minutes long.

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This episode was published on June 11, 2026.

What is this episode about?

Have you ever caught yourself going back to the same habit, routine, or plan even though you already know it doesn't work? If so, you're not alone. In Episode 263, You Know It Doesn't Work: Why Women Keep Repeating the Same Habits in Midlife, I...

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