#264 Cómo vender más sin quemar leads ni tu marca | Álvaro Ovejas

En este episodio de Listening Leaders hablamos con Álvaro Ovejas, cofundador y director de estrategia de Lead Motiv, sobre cómo construir un sistema comercial que ayude a crecer de forma rentable y sostenible. Durante la conversación abordamos temas como la definición del cliente ideal, la importancia de segmentar, los indicadores que debe mirar un CEO para saber si su marketing funciona, la relación entre marketing y ventas, la calidad real de los leads y el papel de la inteligencia artificial en la automatización comercial. Una charla muy útil para pymes, emprendedores, equipos de marketing y responsables comerciales que quieren vender más, pero también vender mejor.

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This episode was published on April 13, 2026.

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