264. How To Build a Modern Marketing Strategy - Matt Jones

To learn more about Breakthrough Academy, click here: https://trybta.com/EP264 Stop obsessing over lead generation and start building a real marketing machine. In this episode, Matt Jones (Founder of Tradie Web Guys & Host of The Site Shed) lays out the future of contractor marketing - from strategy and systems to for contractors and smarter, higher-quality leads.If you’re a contractor who feels like you’re spending more on ads but not seeing profit, this conversation will change how you think about marketing forever.🔥 What You’ll Learn in This EpisodeBy the end of this episode, you’ll know how to:Build a real marketing strategy (not just random tactics or “more leads”)Define the right success markers so you know if your marketing is actually workingUse customer lifetime value to make smarter marketing decisionsIncrease conversions without just pumping more cash into adsPosition yourself as the go-to expert in your marketUse 58 ai marketing tools to boost SEO, follow-up, and customer supportTake the first practical AI step as a contractor today00:00-Intro03:35-Defining a Marketing Strategy07:58-The Truth About Generating Leads10:10-Defining the Ideal Customer and Screening Process13:07-Focusing on Customer Lifetime Value (LTV)25:18-Achieving Consistent Growth and Predictability30:53-Balancing Lead Generation and Branding42:37-Implementing a Paid Priority Program for High-Ticket Services