#264: Johnathan Solorzano - How To Develop A Shopify Store from 0-1

Episode brought to you by Trend & Finaloop.On this episode of DTC Pod, Jonathan joins blaine to talk about Automating fulfillment process with 3PL, Specialized Shopify developers, Starting a Shopify store, Balancing presence on, Shopify and Amazon, Customizing Shopify apps, Local delivery/pickup, Customizing Shopify Plus, Headless Shopify, Shopify's features, and more.[00:03:09] Start Shopify store with no code; buy theme, get product design on Fiverr; focus on sales and marketing.[00:05:19] Automate fulfillment process with 3PL (Third Party Logistics).[00:08:33] Brand owners fear Amazon taking their business, so they are balancing presence on Shopify and Amazon to avoid being cannibalized.[00:12:03] Customizing Shopify apps requires cost analysis and potential development for desired automation, branding and functionality.[00:14:43] Specialized Shopify developers understand the ecosystem and can avoid costly custom development.[00:18:31] Shopify allows customization of themes and blocks to make it look unique, but headless is not typically the best option because it requires custom technical work and breaks data tracking.[00:26:04] Apps to help businesses run local delivery/pickup for physical items.[00:27:36] Local businesses thriving in Miami due to increased support from customers.[00:32:07] Shopify releases new features quarterly or every six months, similar to "hype drops", including AI-generated product descriptions.[00:35:35] Shopify Plus now allows customizing and adding blocks to Checkout, increasing options for merchants to increase conversions and create apps in the Checkout ecosystem.\Shownotes powered by castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokJohnathan Solorzano - Founder & CEO of Solo Media GroupRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated