264. Stop Letting Deductions Kill Your Cash Flow With Yuval Selik, Promomash

264. You're losing cash every month to trade deductions—and you probably don't even know it. If 6–10% of deductions are invalid and 70% of trade spend is ineffective, that's not a small leak… that's lost runway, lost growth, and lost negotiating power with retailers. In this episode, I sit down with Yuval Selik of Promomash to unpack one of the most overlooked profit killers in CPG: deduction mismanagement. We break down where deductions come from, how they quietly erode your promotional ROI, and why even $100M brands get this wrong. More importantly, we walk through a simple framework to reconcile, recover, and protect your cash flow—so you can stop fundraising and start building. If you care about profitability, valuation, and sustainable growth, this is a must-listen. Try the free Trade Promotion ROI Calculator and episode guide, and explore the related webinars and podcast episodes to go deeper into trade strategy and deduction prevention. Get instant access on the show webpage: RetailSolved.com/session264 Download the free Effective Deduction Management guide https://RetailSolved.com/guide21