264: The uncomfortable truth about MQLs vs SQLs - a chat presented by Lead Forensics

Lilah Waite of Lead Forensics joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   We are discussing:  What are MQLs and SQLs How important is the speed when we follow up with each of these?  Is there such a thing as too fast? What are the best practices for follow up?  Why do so many talk about MQLs vs. SQLs  How do we make that hand off easier?  How important is building audience to drive good QLs.  What are some other uncomfortable truths   Grab your free trial of Lead Forensics here: https://lnkd.in/ddTY46M  This episode is produced by Trappe Digital LLC and supported by Lead Forensics.