265: Be Yourself. Believe in Yourself. Build Big Things with Anna Belova episode artwork

EPISODE · Aug 26, 2025 · 29 MIN

265: Be Yourself. Believe in Yourself. Build Big Things with Anna Belova

from Leading Women in Tech Podcast · host Toni Collis

Have you ever felt like you couldn't lead in tech because you didn't come from a technical background? This week's guest, Anna Belova, is living proof that non-technical leaders can build cutting-edge tech companies and thrive in the most technical industries. Anna is a serial entrepreneur and CEO who has built multiple successful companies in AR and AI - including selling over 15 million AR books for kids worldwide and creating one of the leading web XR platforms used by Google and Meta. Her secret? She's never written a single line of code, and she wouldn't have it any other way. In this episode, we dive deep into what it means to lead highly technical teams without a technical background and how to turn perceived weaknesses into creative advantages. "I think it's one of the main powers that I have, because I'm always thinking about products for people who are not geeks or non-technical as well, like me." — Anna Belova What You'll Learn in This Episode: How being non-technical gives you an advantage in creating user-friendly products Why "What if?" is the most powerful question for breakthrough thinking How to lead technical teams when you don't speak their language The mindset shift from "building a unicorn" to "building yourself into someone who can build a unicorn" Why authenticity trumps trying to fit into male-dominated tech culture How to turn doubt into creative power as a woman in tech leadership   Ready to embrace your non-technical superpowers?  👉 Connect with Anna Belova on LinkedIn or Facebook to continue the conversation about leading with authenticity in tech.  💬 And share your biggest "What if?" moment with us - we'd love to hear how you're thinking outside the box in your leadership journey.   **Useful links** Connect with today's guest, Anna Belova:  http://mywebar.com http://openway.ai https://www.facebook.com/aibelova/ https://x.com/AIBelova If you are ready to uplevel your career, get unstuck or you are simply ready to unlock those leadership time-management techniques then join us in my monthly career & leadership coaching program exclusively for women in tech: https://www.tonicollis.com/academy  Catch the show notes, and more details about today's episode here: https://tonicollis.com/episode265  Check us out on Youtube. Join the Leading Women in Tech community in Slack where we discuss all-the-things for women's tech leadership, covering everything from early-career leadership to C-level executives.  

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265: Be Yourself. Believe in Yourself. Build Big Things with Anna Belova

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This episode was published on August 26, 2025.

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Have you ever felt like you couldn't lead in tech because you didn't come from a technical background? This week's guest, Anna Belova, is living proof that non-technical leaders can build cutting-edge tech companies and thrive in the most technical...

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