265. How do Playtika and Wooga nail their Live Ops strategies?

How do Playtika and Wooga nail their Live Ops strategies? What does GameRefinery say you’re missing? In this episode, Nadav Moshes (Product & Market Insights Lead at Playtika), Maxime Graux (Head of Product Management at Wooga), and Erno Kiiski (Chief Game Analyst at GameRefinery) sit down with our very own Jen Donahoe to dissect the art and science of Live Ops. From mobile to PC/console gaming, we break down the latest trends driving social, engagement, and monetization events. Discover how understanding player motivations is the key to creating better events and why a holistic event framework is critical to your Live Ops success. We dive into practical strategies around segmentation, iteration, and gamified offers to level up engagement and boost your monetization. Whether you’re building your Live Ops muscle or refining your existing strategy, this episode is packed with actionable insights for every game developer. 01:05 Meet the Experts: Nadav, Max, and Erno 07:36 Social LiveOps: Trends and Examples 12:31 Monopoly Go's Collaborative and Competitive Events 15:02 June's Journey: Social Features and Player Motivations 25:11 Engagement LiveOps: Long-Term and Short-Term Events 33:07 The Importance of Long-Term Engagement 36:40 Short-Term Collection Mechanics 38:15 Multi-Stage Mission Events 43:19 Advanced Segmentation in LiveOps 49:54 Challenges in Testing and Iteration 51:19 Monetization Strategies and Bundle Offers 01:01:50 Final Thoughts and Key Takeaways