265: How One Blogger Grew His Traffic Tenfold Without Producing New Content

One Blogger's Experience of Growing Traffic Without Producing New Content If you've been blogging for a while you'll relate to Todd Tresidder’s story in this episode of our Blogger Breakthroughs series. A blog that’s been around for a year or more ends up looking messy, and gives readers an inconsistent user experience. Content is old and repeated. Links are broken. Content comes in different styles and voices. Graphics look dated. A blog can become a house with many extensions that hasn't been architecturally designed with any clear thought or plan. So what should you do? Scrap the blog completely? Or is it worth giving it a major overhaul? That can take time – sometimes years – but the rewards come quickly. What Todd did: New code base New theme New redesign New internal linking New navigation structure Deleted junk, irrelevant and out-of-date content Redirected deleted content to other posts Rewrote, combined and updated remaining content Branded image and social media policy Todd stopped creating new content and started updating old content instead. And Google started rewarding his efforts. It’s not about more content. It's about better content. Quality is the new SEO. Links and Resources for How One Blogger Grew His Traffic Tenfold Without Producing New Content: FinancialMentor WordPress Pinterest Further Listening How to Get More Traffic by Updating Your Archives Courses Starting a Blog ProBlogger Pro – 31 Days to Build a Better Blog Join our Facebook group Full Transcript Expand to view full transcript Compress to smaller transcript view Darren: Hey, there. Welcome to episode 265 of the ProBlogger Podcast. My name is Darren Rowse and I’m the blogger behind ProBlogger, a blog that is designed to help you start and grow a successful, profitable blog. Now, today you’re going to hear from Todd Tresidder who has a remarkable story to share with you. I first came across Todd a number of years ago now at a conference. In fact, I heard about him before I met him. I kept bumping into bloggers who said, “You’ve got to talk to Todd. You’ve got to hear his story about how he completely updated his whole blog, which had been around for years, and gave it a real overhaul that just drove so much traffic and good things.” Today, Todd is going to share his story of how he did that. He grew his traffic tenfold without producing hardly any new content on his blog. In fact, he deleted content on his blog and he’s going to talk to you about how he did that. I think you’re going to love today’s episode, particularly if you’ve been blogging for a couple of years. This is one that is particularly relevant for anyone who’s got an archive of content already. This is something that you can do. It’s not going to be something that you can do quickly. It’s a big job but it can have amazing benefits for your blog. So, hold on. This story doesn’t go too long but it is one that I’m sure you’ll get some real value out and you’ll probably have some questions. We may have to get Todd back on the podcast to answer them. So, hold on. Here’s Todd Tresidder. Todd: Hi. This is Todd Tresidder from Reno, Nevada, United States. My site is called Financial Mentor and you can find it at https://financialmentor.com. I teach advanced investment strategy and advanced retirement planning to build wealth. It’s an educational site that offers books, courses, the Financial Mentor Podcast, and one of the largest collections of free financial calculators anywhere on the internet. I started Financial Mentor back in 1998, basically prehistoric times for the internet. Back then, all I had was a brochure where static website, built-in frames that modelled every mistake you shouldn’t do building a website. It was a showcase for worst web practices.