#265 Pros and Cons of Yelp

Talk companies about Yelp advertising and you will get an earful.  Much like Facebook and Google AdWords, business owners can use Yelp advertising to get preferential ranking and placement. The results, and perception, of Yelp advertising, are extremely mixed. For every success story, you’ll find another labeling Yelp advertising a scam. So what do I think? Is Yelp worth your hard-earned dollars?  Sam and I talked about this the other day. This is our conversation.   For more on this topic. check out the complete blog post