265: Strategies for preparing marketing campaigns in advance to successfully promote your new treatments after Beauty Expo with Vanessa McDonald and Matt Williams from Salon Marketing Solutions

Today’s guests are Vanessa McDonald and Matt Williams from Salon Marketing Solutions Vanessa McDonald is a co-founder and director of Salon Marketing Solutions and has helped salons grow through strategic database-focused marketing since 2016. Vanessa entered the professional beauty industry over 20 years ago and has worked in various sales and marketing roles for notable brands such as Dermalogica, Shortcuts Salon & Spa Software and Professional Beauty Solutions. Industry leaders refer to Vanessa as the "queen of retention marketing", and with good reason. Retention marketing has been her sole focus since 2008. Matt Williams is also a co-founder and director of Salon Marketing Solutions. Matt entered the beauty industry 17 years ago when he and his wife Lisa joined the family business Youngblood Australia. After a few years Professional Beauty Solutions was launched and has over time become one of the most successful distribution companies in Australia with 14 world-class brands, including equipment, skincare, tanning products and more. Planning on investing in new treatment technologies and equipment at Beauty Expo?  Here to discuss strategies for preparing marketing campaigns in advance to successfully promote your new treatments after the expo from Salon Marketing Solutions today we welcome Vanessa McDonald & Matt Williams. This episode is brought to you by Salon Marketing Solutions. Beaute by ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil