265. The Big Retail Media Ad-Tech Talk with Andreas Reiffen (Pentaleap) and Melanie Zimmermann (Criteo)

Welcome to the first ever debate on The FMCG Guys, with two Retail Media Titans (and competitors): Melanie Zimmermann from Criteo and Andreas Reiffen from Pentaleap. In the last five years, we've seen how many retailers have built Ad businesses, now commonly known as Retail Media Networks. This surge has had a tremendous impact on the industry, effectively changing marketing and the way brands and retailers interact. In this time, there's been a clear pioneer in the ad-tech space, that has won many, many Retail accounts during this surge of Retail Media: Criteo. In parallel, we've seen other, smaller and more solution-specific, companies that claim to offer a better technology, like Pentaleap. Our two guests wanted to bring the recent LinkedIn debates – which suggest that the incumbent's hegemony may be in danger – into a real conversation, away from the usual fluff in other podcasts and live events. Articles / LinkedIn discussions Referred to: 1. https://www.linkedin.com/posts/kathrynmlundstrom_criteo-holding-its-ground-as-rivals-try-to-activity-7358604927482413056-ZKV6/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADLu-EB9s3NV0Mj6RrkjX7kpBCEJ53ETs0  2. https://www.linkedin.com/posts/kiri-masters_when-your-own-partners-start-celebrating-activity-7361362156195319808-3GwT?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADLu-EB9s3NV0Mj6RrkjX7kpBCEJ53ETs0  3. https://www.linkedin.com/posts/andreasreiffen_retailmedia-commercemedia-activity-7361381097294766083-fm8W?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADLu-EB9s3NV0Mj6RrkjX7kpBCEJ53ETs0    Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian   Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.