266. From $10K Months to $10K DAYS: Why This CEO Prioritizes Educating Buyers Over Selling Product

Did you know there's a link between flossing habits and cognitive diseases like Alzheimer’s and dementia? Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview. Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) much faster. Through a 3 pronged, education-first marketing approach of trade shows, organic content, and influencer campaigns with dental professionals, Slate Flosser’s sales have increased by 20%, going from $10K months to experiencing $10K sales days. Here’s Brynn’s take on how problem awareness changes user behavior and drives purchasing power. View the transcript for this episode at: https://otter.ai/u/oZLu0BAAO4Ci84-PStv4Pw2KB3w?utm_source=copy_url Thank you to our sponsor! Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Brynn: Use code 'CEO10' for 10% off your order! https://slateflosser.com/products/slate-rechargeable-electric-flosser IG: @slateflosser IG: @brynn.mac.snyder https://www.linkedin.com/company/slate-dental/ https://www.facebook.com/slatedental Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices