266: He Saw 15,000 Leads a Week. So He Tore Everything Down - Ricardo Teixeira

Ricardo Teixeira ran 5 to 6 launches a year in Portugal (about 45 days each), then tore the whole model down and went evergreen. The surprise: his show-up rate went UP. In this episode he breaks down the evergreen pivot, the AI that calls every registrant the morning of day one, the sales team that turns a no into a 12K yes, and the mindset shift behind all of it. Ricardo built a business in Portugal around education and software and says he has helped thousands of entrepreneurs there. He ran a launch machine of 5 to 6 launches a year, then rebuilt everything into evergreen after seeing another marketer run an evergreen launch every single week pulling 10,000 to 15,000 leads. In this conversation, Ricardo reveals: - The clean three-tier offer ladder (and how a conversation in Kenya simplified it) - The out-of-the-box ads that made 30 percent of his audience dislike him at first - Why he tore down a launch model that was working - The evergreen pivot that made his show-up rate go UP - The AI voice tool that calls every registrant the morning of day one - What he does with the 98 out of 100 people who do not buy - His three-role sales team: setter, closer, farmer - The blended delivery model that took retention to 70 percent - The give-90-live-on-10 mindset shift behind it all FREE RESOURCE: Get the full Ricardo evergreen + sales-team playbook -> https://podcast.stu.me CONNECT WITH RICARDO: - Instagram: https://instagram.com/samurairt  - Website: https://kiai.me CONNECT WITH STU: - Website: https://stu.me  - Book "Predictable Profits": https://a.co/d/4GIi1uz  - Instagram: https://instagram.com/stumclaren  - Podcast: https://podcast.stu.me  - Membership.io: https://membership.io  Subscribe for new episodes every week.