266: How We Connect our Mindset to Systems to Achieve Entrepreneurial Confidence

We all want to have entrepreneurial confidence as we run our business. Today’s topic is how we connect our mindset to systems to achieve that confidence. Join us to learn more about translating an entrepreneurial mindset into systems and processes that will boost your profitability.Our Featured GuestKasey Compton, M.Ed, LPCC-SKasey Compton from KaseyCompton, lives and works in KY, where she has built a very successful, seven-figure group practice. When I thought about a show highlighting systems and processes, I knew Kasey would be the perfect person to cover this topic for us. We’ll discuss the dangerous trap we get stuck in as business owners, thinking that we can only be successful if we do everything ourselves. We’ll also get Kasey’s thoughts on why running your business as a therapist is not the wisest idea. We will break down a system and process that Kasey developed that’s based on the work of Mike Michalowicz and his Healthcare Hierarchy of Needs (HHN). Using this tool will help you target three areas of focus in your practice for profitability and peace of mind. WebsiteYou’ll Learn:●     Why running your business like a therapist is NOT the best idea●     Why we lose sight of the goal of our business, which is profitability, when we neglect foundational pieces that are crucial in operating a business●     How “systems” are defined, and how they are connected to confidence, freedom, and peace in the health of a business●     The Top Three Indicators of Business Health: leads, profitability, and order●     How the two levels of leads for group practices, clients and therapists, work to balance prospect-provider attraction●     How to determine priorities using Michalowicz’s Healthcare Hierarchy of Needs and channel the overwhelm of being a business owner●     Kasey’s advice for the overwhelmed therapist/business owner●     Why you should treat the core need of the business and not just the symptom●     Why your to-do list is probably full of symptoms and not core issues●     How to combat overwhelm in implementing new systems through a three-step processPODCAST SPONSORHushmail: Hushmail is a secure, HIPAA-compliant way to communicate with clients via email and to fill out clinical forms like intake packets securely. Please visit sellingthecouch.com/hushmail and let them know that Mel sent you =). Transcript:Melvin:Hey Kasey, welcome to Selling the Couch.Kasey:Thank you for having me. I'm so excited to be here.Melvin:We were talking about this right before we got started, but I feel like we have been in the same like orbit, maybe for the past several years, but we haven't yet connected. And I'm just so grateful. For one, all of the things that you are doing for our profession and just all of the things that you're doing in the world. You're an extremely busy person. And I really am just grateful for our time together.Kasey:Well, thank you so much. I mean, right back at you, I’ve been following some of the things that you've been doing, and I love this podcast. So it's an honor to be here and be a guest.Melvin:When we connected end of 2020 -- thank god 2020 is over by the way, I was thinking a lot about, like what we should talk about, and I felt like one of the most common struggles that a lot of health care providers, mental health providers folks outside of the mental health space have is connecting this idea of like an entrepreneurial mindset. But how do you actually connect that to systems? And how do you implement some of that stuff in your business? And I'm so glad you reached out because you are definitely the person that I would talk to about this stuff.Kasey:Yeah, so, systems are just kind of my thing, I love them. I love everything about them. I think I was born with this nature of craving, efficiency and craving order, it makes me feel comfortable, it makes me feel at peace, it makes me have clarity. And there's just so many things that systems do for me on a personal level. And so whenever I was thinking about those from an entrepreneurial mindset, it was not really a question of is this important? Because I knew it was, it was just, how am I going to make this as usable in business as I do in personal life. And so I think a lot of it is just when you're talking to therapists that own businesses, sometimes we try to run our business like a therapist, and to a certain extent, that's good. But then there are certain pieces of that that really can get us into trouble. And I think that's where it's so important for therapists to really think about systems in a way that comes naturally to them. And I'm sure you're going to ask me about that. So I won't ramble on that.Melvin:All of that sounds really good. I actually wanted to ask you a random question before we jump in. When you think of the word systems, like how do you define it?Kasey:That's a really good question. Honestly, I've been thinking about that question in various forms since I've been doing what I'm doing and it just depends on when you ask me, and what's going on in my business is, it's usually how the answer goes. But systems really, to me, and through all of the research that I've done, and I've done quite a bit of research on this, it really equals a couple of things. Systems mean competence, systems mean freedom and systems mean peace, and you can take those three things and take them each and on whatever direction you want to take them. Peace to me means peace of mind, it means that I don't have to worry about the minutiae, I don't have to worry about the little things. That's the things that get me anxious and get me in a place that I like to be. And I think systems are the best way to prevent that.Melvin:I love the fact that you connected it to, like, just deep like core emotions, confidence, freedom and peace because that's so true. I think for many business owners we jump in, because we are passionate about a topic and niche, whatever it is. But we quickly get overwhelmed. But initially, we're thinking by jumping in, like, I'm going to have confidence and freedom and peace. And yeah, I sort of see systems as I guess that bridge or that thing that gets us from our ideas, to where we want to go kind of thing.Kasey:Yes. And they're very good indicator of your business's health too. When your systems are not strong, or they are off, or sometimes I'll say, if they're wonky, then you're going to feel that. You’re going to feel that in your chest, it's going to be a visceral response, it's going to be that, oh my gosh, feeling like the world is on your shoulders. And that is a systems reflection right there.Melvin:Yeah, absolutely. One of the things that you said earlier was, a lot of times therapists run their business like a therapist. I think I know what that means. But in your words, like, what does that mean for you?Kasey:Well, I think that there's a good side to that running your business like a therapist. And then I think there's also a challenging side to that. So when I mentioned that earlier, that a lot of therapists run their business like a therapist, they forget one thing. So in therapy, we are often looking at the client's goal. And we set that goal on that treatment plan, and we're working to achieve that goal. So that part, we know, but when we are trying to run our business, sometimes we forget that and we run our business, really based off of our purpose, which is our why and which is why we're doing this and we want to help people, and we have this passion and all these things. And we laser focus in on that which, I'm not saying that that's wrong, I am kind of saying that that's wrong. I'm not saying that that's bad. I'm just saying that when we run our business like a therapist, we lose sight that the goal of the business is actually profitability. And the purpose of the business is entirely up to you. But whenever we shift those, or flip those around and we're running the business off of a purpose, we are neglecting some of the foundational pieces of operating a business that is crucial. You can't make a profit off of purpose alone. And that's where I see people running their business as a therapist and not as a business owner.Melvin:Yeah, so I guess, let me just sort of understand that a little bit more so almost like a super hyper emphasis on purpose, to the point where purpose can almost become, like blended with the goal. Whereas what you're saying is, the goal of any business really should be profitability. And that's sort of what like goal and purpose should be distinguished as opposed to like, blending together.Kasey:Yes.Melvin:You also mentioned, there are like several indicators of business help. What are...